Privacy Policy

1. Introduction

At F7 Casino, we are committed to protecting the privacy of every user who visits our website, creates an account, uses our services, or contacts our support team. This Privacy Policy explains how we collect, use, store, disclose, and safeguard personal information in connection with the operation of the F7 Casino platform in Great Britain. It is intended to provide clear and transparent information about our data handling practices.

This policy applies to all personal data processed through our website, mobile-optimized services, customer support channels, promotional communications, account verification procedures, payment interactions, and related operational systems. By accessing or using F7 Casino, users acknowledge that they have read this Privacy Policy and understand how their personal information may be processed in accordance with it.

We encourage all users to review this document carefully and revisit it from time to time, as we may update it to reflect changes in legal requirements, operational practices, security standards, or service features. Continued use of the website after such updates may indicate acceptance of the revised policy, to the extent permitted by applicable law.

2. Scope of This Privacy Policy

This Privacy Policy covers the collection and processing of personal information relating to visitors, registered players, prospective customers, business contacts, and individuals who communicate with F7 Casino through digital or offline channels. It applies whether the information is submitted directly by the user, generated through website interaction, or received from third-party service providers involved in identity checks, payment processing, fraud prevention, or responsible gaming support.

The policy governs data processing activities carried out through account registration forms, login and authentication systems, payment requests, bonus activation, live chat tools, email correspondence, cookies, analytics solutions, compliance procedures, and other operational technologies used to maintain the website. It also covers data created as part of customer activity, such as transaction records, gameplay logs, account preferences, and communication history.

This Privacy Policy does not necessarily apply to third-party websites, services, or platforms that may be linked from the F7 Casino website. Where users follow external links or interact with independent providers, those third parties may apply their own privacy notices and data handling rules. Users should review those policies separately before submitting personal information outside the F7 Casino environment.

3. Information We Collect

We may collect a broad range of personal information in order to operate our services effectively, meet legal obligations, protect users, and support a secure gaming environment. The categories of data collected may include full name, residential address, date of birth, email address, telephone number, username, account preferences, IP address, device information, browser details, transaction history, payment-related metadata, account verification records, communication content, and technical logs associated with website activity.

In addition to information supplied directly by users, we may also collect data automatically when users access the platform. This may include cookies, session identifiers, geolocation indicators based on IP, referral information, pages visited, clicks, timestamps, system performance metrics, crash diagnostics, and behavior analytics that help us understand how the platform is used. Such information may be combined with account data when necessary for security, fraud prevention, personalization, or service improvement.

We may also receive information from third parties, including payment service providers, identity verification partners, anti-fraud systems, analytics vendors, marketing platforms, and regulatory or compliance screening services. This may include verification results, chargeback indicators, source-of-funds flags, sanctions screening outcomes, or risk scoring data that supports lawful and responsible operation of the platform.

4. How We Collect Information

We collect information directly when users register an account, fill in forms, upload verification documents, contact customer support, subscribe to updates, participate in promotions, make deposits, request withdrawals, or otherwise interact with features on the website. Any information voluntarily submitted through these channels may be stored and processed for the purposes described in this Privacy Policy.

We also collect information automatically through website technologies and embedded systems. These may include cookies, server logs, analytics tags, pixels, local storage tools, and device recognition technologies that capture information about browsing sessions, device type, operating system, interaction patterns, and website performance. Automatic collection helps support essential functionality, security controls, fraud monitoring, traffic analysis, and service optimization.

In some circumstances, we may collect or confirm information through trusted third parties. For example, when a user submits an account verification request, we may compare the provided details against information received from identity verification services, payment processors, age-check systems, or fraud prevention databases. This approach helps us maintain accuracy, protect the platform, and comply with applicable obligations.

5. Purposes of Data Processing

We process personal information for a variety of operational, legal, and service-related reasons. One of the main purposes is to create and manage user accounts, authenticate logins, enable gameplay access, process financial transactions, verify identity, respond to inquiries, and maintain a functional relationship with players. Without certain personal data, some services may be unavailable or restricted.

We also process information to protect the integrity of the platform and the safety of users. This includes detecting suspicious activity, preventing fraud, monitoring unauthorized access attempts, reviewing potentially abusive behavior, enforcing terms and conditions, conducting security checks, and supporting responsible gaming measures. These activities are essential to ensuring that the platform remains secure, fair, and compliant.

Additional purposes may include improving website usability, personalizing selected content, analyzing performance, administering promotions, maintaining audit records, managing complaints, meeting regulatory obligations, defending legal claims, and communicating important service notices. In some cases, we may also use data to send marketing materials where permitted and where the user has not opted out or has provided appropriate consent.

6. Legal Bases for Processing

Where applicable, we rely on one or more lawful bases for processing personal information. These may include the necessity to perform a contract with the user, such as when we need personal details to register an account, process transactions, or provide customer support. Contractual necessity often applies where the data is required for the core delivery of platform services.

We may also process personal data where it is necessary to comply with legal and regulatory obligations. This can include age verification, identity checks, anti-money laundering procedures, fraud prevention measures, record retention requirements, response to lawful requests from authorities, and the maintenance of compliance-related documentation. In the gaming environment, these obligations can be extensive and may require ongoing monitoring.

In certain cases, processing may be based on legitimate interests, provided those interests are not overridden by the rights and freedoms of the individual. This may include protecting the website against misuse, improving system stability, analyzing service performance, preventing abuse of bonuses, or maintaining internal administrative records. Where required, we may also rely on user consent, particularly in relation to certain cookies, promotional messaging, or optional data-driven features.

7. Account Registration and Identity Verification

When users create an account with F7 Casino, we may request personal data necessary to establish and maintain a secure player profile. This commonly includes name, address, date of birth, email address, phone number, chosen login credentials, and account preferences. This information helps us identify the user, enable account access, and deliver account-based services in an orderly and secure way.

To protect the platform and comply with legal or operational standards, we may also carry out age and identity verification procedures. These procedures may require users to provide copies of official documents, such as passports, identity cards, driving licences, utility bills, bank statements, or other supporting records. Verification may be requested during registration, before withdrawals, after account changes, or whenever additional review is considered necessary.

Identity verification data may be checked manually or electronically and may be compared with information supplied by third-party verification providers. We may also use such checks to detect inconsistencies, prevent duplicate accounts, reduce fraud risks, and protect against unauthorized account activity. Failure to complete requested verification steps may result in temporary or permanent limitations on account functionality.

8. Financial Information and Payment Processing

F7 Casino may collect and process information related to deposits, withdrawals, payment instruments, transaction timestamps, payment method type, transaction status, billing details, and associated anti-fraud markers. This information is used to enable financial operations, confirm payment legitimacy, manage payout requests, address failed transactions, and keep accurate financial records connected to user accounts.

We do not process payment-related information in isolation. Financial data may be reviewed together with account activity, identity information, device data, and risk indicators where necessary to protect against fraud, payment abuse, chargebacks, money laundering concerns, or unauthorized use. This layered approach helps us preserve the integrity of transactions and maintain reliable financial controls.

Payment processing may involve external service providers that support card transactions, bank transfers, electronic wallets, fraud prevention tools, and transaction security systems. These partners may process relevant data under their own compliance obligations and security standards. We work to ensure that such providers are selected on the basis of reliability, confidentiality, and appropriate technical safeguards.

9. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to support core functionality, remember preferences, analyze traffic, improve performance, and help maintain account security. Cookies are small data files stored on a user’s device that allow systems to recognize sessions, preserve selected settings, and facilitate certain website operations more efficiently.

Some cookies may be strictly necessary for website functionality, including authentication, session continuity, fraud prevention, or load balancing. Other cookies may support analytics, user experience evaluation, promotional measurement, or service enhancement. The specific technologies used may vary over time depending on operational needs, platform development, and applicable consent requirements.

Users may be able to control certain cookies through browser settings, consent banners, or device-level options. However, disabling some cookies may affect essential website functions, such as login persistence, security validation, or feature availability. Where required by law, non-essential cookies will be subject to appropriate notice and user choice mechanisms.

10. Use of Data for Security and Fraud Prevention

Protecting users and maintaining a secure platform is a central part of our data processing practices. We may use personal information, transaction data, device identifiers, IP addresses, access logs, account behavior patterns, and technical indicators to detect potential fraud, suspicious conduct, attempted account takeovers, collusion, money laundering indicators, or other forms of misuse.

These security and fraud prevention processes may involve automated tools, manual review, internal alerts, and consultation with specialist service providers. We may compare account details against blacklists, velocity controls, document integrity systems, geographic risk markers, and payment anomaly signals in order to identify patterns that require further investigation. Such reviews help protect both the platform and legitimate users.

Where suspicious activity is identified, we may take proportionate action, including requesting additional documentation, delaying transactions, restricting account access, suspending features, conducting internal reviews, or reporting relevant matters where lawful and necessary. Security-related processing may continue even after an account is closed if retention is required for fraud prevention, legal compliance, or dispute resolution.

11. Marketing Communications and Preferences

From time to time, F7 Casino may send users information about promotions, bonuses, product updates, service features, or other commercial communications, where such communications are permitted under applicable rules. These messages may be delivered through email, on-site notifications, account messages, or other available contact channels connected to the user’s profile.

Marketing communications may be personalized based on account activity, stated preferences, general interaction history, or broad user segmentation patterns. This may allow us to present offers, updates, or reminders that are more relevant to particular categories of users. However, personalization does not eliminate the user’s right to opt out of receiving promotional materials where such rights apply.

Users may manage marketing preferences through account settings, unsubscribe links, support requests, or other communication controls made available by F7 Casino. Requests to opt out of marketing messages will generally be respected within a reasonable period, although service-related, legal, or account security communications may still be sent where necessary.

12. Sharing of Information with Third Parties

We may share personal information with selected third parties where this is necessary for the operation, security, compliance, or improvement of our services. These third parties may include payment processors, identity verification services, customer support platforms, analytics providers, anti-fraud vendors, cloud hosting providers, technical contractors, compliance advisors, and other operational partners supporting the website.

Information may also be disclosed where required by law, regulation, legal process, court order, law enforcement request, or legitimate compliance review. In regulated or sensitive operational contexts, we may need to share personal data with professional advisers, auditors, insurers, regulators, or authorities where such disclosure is lawful, necessary, and proportionate to the relevant requirement.

Where possible, we seek to ensure that third parties receiving personal data are subject to confidentiality obligations, security expectations, contractual controls, or legal duties that are appropriate to the nature of the data and the purpose of the sharing. We do not disclose personal data more broadly than is reasonably necessary for the relevant activity.

13. International Data Transfers

In some cases, personal information may be processed or accessed outside Great Britain, including where service providers, infrastructure systems, support functions, or data hosting operations are located in other jurisdictions. This can occur when we use third-party providers that operate across multiple regions or maintain cross-border technical environments.

Where international transfers occur, we aim to apply appropriate safeguards designed to protect personal information during transfer and subsequent processing. Depending on the context, this may include contractual protections, internal governance measures, technical security controls, access restrictions, and other mechanisms intended to support a level of protection consistent with applicable data protection expectations.

International transfers may be necessary to maintain efficient services, secure systems, global fraud controls, or integrated technical support. Even where data is processed outside Great Britain, we remain mindful of the importance of confidentiality, access control, and lawful handling standards. Users may contact us for further information about the general safeguards applied to cross-border data processing arrangements.

14. Data Retention

We retain personal information only for as long as it is reasonably necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or justified by law, regulation, audit standards, fraud prevention needs, dispute management, or legitimate business interests. The specific retention period may vary depending on the type of data and the reason it was collected.

For example, account records, transaction histories, verification documents, security logs, and communication records may be retained for different periods depending on compliance needs, evidential requirements, financial recordkeeping duties, or ongoing risk assessment considerations. Data that is no longer needed may be deleted, anonymized, aggregated, or securely archived in accordance with internal controls.

When deciding how long to keep personal information, we may consider legal obligations, sensitivity of the data, volume and nature of the information, the risk of harm from unauthorized use or disclosure, and whether the data may still be relevant to claims, investigations, responsible gaming measures, or fraud prevention processes. Retention is therefore managed with a view to both necessity and proportionality.

15. User Rights and Choices

Subject to applicable law, users may have certain rights in relation to their personal data. These rights may include the right to request access to personal information, the right to request correction of inaccurate or incomplete data, the right to request deletion in certain circumstances, the right to object to particular forms of processing, and the right to request restriction of processing under specific conditions.

Users may also have the right to withdraw consent where processing is based on consent, as well as the right to request portability of certain information where this is legally applicable and technically feasible. These rights are not absolute, and in some cases we may need to retain or continue processing data where required for legal compliance, fraud prevention, contractual performance, or the establishment or defense of legal claims.

Requests relating to privacy rights should be submitted using the contact details provided in this policy. We may request additional information to verify the identity of the requester before processing such requests. This helps protect account security and prevents unauthorized disclosure of personal information to third parties.

16. Data Security Measures

F7 Casino takes data security seriously and applies technical and organizational measures designed to protect personal information against unauthorized access, unlawful processing, accidental loss, destruction, misuse, or disclosure. Security is integrated into account management, transaction handling, access control, and system monitoring processes across the platform.

Our protective measures may include encryption, secure server environments, authentication controls, restricted staff access, internal permissions management, audit logging, account monitoring, document handling procedures, and vendor oversight where third-party systems are involved. These measures are reviewed as part of our ongoing efforts to maintain a secure operational environment in light of evolving risks and technologies.

Although we work to protect personal information, no online platform or transmission system can be guaranteed to be completely secure in every circumstance. Users also play an important role in security by maintaining strong passwords, protecting login credentials, using trusted devices, and notifying us promptly if they believe their account or information may have been compromised.

17. Contact Details and Privacy Requests

Questions, concerns, or formal requests relating to this Privacy Policy or the handling of personal information may be directed to F7 Casino using the contact details below. Users may contact us to seek clarification about data practices, update relevant information, exercise available privacy rights, or raise concerns regarding account-related personal data.

F7 Casino Contact Information
Phone: +44 20 7946 0857
Email: [email protected]
Address: 1–13 St Giles High St, London, WC2H 8AG

When contacting us about privacy matters, users should provide enough detail for us to understand the request and respond appropriately. Where necessary, we may ask for additional information to verify identity before releasing account-related or personal data. This verification step is intended to protect confidentiality and ensure that personal information is not disclosed to unauthorized persons.